In the recent weeks, I’ve had opportunities to network and mingle in environments a bit different / slightly classy than my norms. As I’ve prepared for the events my mind swirls over a variety of issues like, what I should wear — how do I present myself? Am I underdressed or overdressed? Do I look like a college student, business owner or a typical sales guy?
How do I present myself and my business when some asked ‘what do you’? I don’t want to say ‘consultant‘ or ‘internet marketer’ — doesn’t everyone know someone who makes websites? I could say something that expresses I have a people who work for me and I’m not just a freelancer, but I don’t want to ‘try’ too hard to make myself special.
But that is what I’m doing. I’m trying to do, say or look a certain way to hopefully stand out. Whether the reason is internal or external…
But I think it’s a fair question to ask – and something worth knowing the answer.
So, what makes you special?
When you are trying to strategically plan or position your company, consultants or books will often ask you, what is unique about working with you? How are you different? Or what is your USP (Unique Selling Proposition)?
I was thinking a similar thought in terms of team building or group activities. When I join a group, what do I bring to the table?
Do I bring the relational skills that keep peace and harmony?
Am I the outspoken leader taking charge and casting vision for everyone?
Am I the intellectual who shares knowledge and insight gained from an insatiable desire to always be learning?
Or is it just the technical or creative things I do. Is that who I am and what I bring?
I often try to come up with new and inventive ways of describing my business. How can I make it standout or appear unique?
To me it’s pretty plain Jane.
Anyone with a few cousins, nieces or nephews can find a least one who can setup a website.
What so special about me?
I’m presently not the cheapest, but at times I have been pretty low cost; especially in times of desperation. Is that why I was chosen?
I don’t have the fanciest designs, never won any awards for my work. I don’t have amazing Zappos-isk customer support.
Why do people work with, for or hire me?
At times I’d think it was because I’m such a ‘nice’ guy.
Other times I assumed it was just because I’ve been doing the same thing for over ten years. Many people just trust me because of my longevity.
Two years ago I was given the largest contract of my life!! And I didn’t do hardly anything to acquire it. It was a personal recommendation since I was his ‘ace boon koon’.
So just now, the answer just popped up within me.
I think the thing that makes me special is God.
No, I’m serious.
I have been thinking a lot about what I have and it’s not much.
I’m not saying I’m trash or anything, but I know the distinction I carry isn’t personality, gifts, talents, good looks, humor or social intelligence.
It’s got to be God.
And no, I’m not saying me and God are tighter than most. I’m not saying I’m his special child and he surrounds me with an invisible magnetic attraction that others cannot resist.
I’m seeing that my life is a bit predestined. And the doors that open were ordained a bit. And though I have the ability to reject opportunities and make wrong decision, God has provisions to redirect me in all my missteps.
In failure or success… whether I’m polished, procrastinating, proactive or pensive. There remain for me permission and grace because God has willed it.
We know that God is always at work for the good of everyone who loves him. They are the ones God has chosen for his purpose.Romans 8:28 (CEV)