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How Email Marketing Makes Ads More Profitable

There is a big misconception when evaluating paid ads.

Let me explain. Are you aware that most leads do not purchase in the first 24 hours up to even 90 days after they first interact with your brand?

If you are not aware of this, you probably are losing tons of money on the back-end.

For example: 

Let’s say you have a direct to purchase ad campaign that gets 3-4% conversions.

When you spend $200 to get 100 clicks for a $60 product… Your earnings are say, $180-$240.

Factor in the actual profit margin and the math might not look good to you. You should probably turn OFF that campaign right? 

WRONG.

Those who understand email marketing would go about this differently

They’d focus on the lead first instead of the sale.

That 3-4% conversion could instead be an aggressive coupon for say…  20% off.

Now the conversion rate jumps to 10-15%!

Immediately right after they get the coupon they can buy. 

Let’s say, 30% buy immediately giving the same number of buyers as example 1.

Yes, the profit is 20% less, but follow me….

Remember this person also has 7-11 additional new leads, who took the coupon but didn’t buy yet. 

A shopping cart abandonment sequence can get 2-3 additional sales within 24 hours. 

Now we’re up 2x compared to the first example and we still have 4 additional leads to nurture.

No, they don’t buy in this first week. 

But because they’re on the email list… within the next 3 months, one of them does eventually buy. 

Or maybe, 6-months later, another lead decides to jump on a Black Friday deal. 

Voila!

Your ROAS (return on ad spend) went from barely breaking even to 2x or higher!

FYI: Once they’re on your email list, you’re no longer paying for traffic)

Anywho… this is of course made up.

However, these principles are what the smartest companies are doing every day with email marketing.

Note, I didn’t even talk about upsells, order bumps, OTO’s (one time offers) that all increase the average cart value and make the 20% off coupon meaningless.

Please just do this: 👉  Start thinking about how you can use email and lead magnets to build your list and sell over months and not just from the ad. 

This way you can make your ad campaigns more profitable. 

Create a Great Day! – AC

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EMAIL VS. CHATBOTS VS SMS

Hey 👋 You 

Are you’re building or growing your business?

Let me talk to you right quick about email vs chatbot vs sms. 

Why? 

These three marketing channels are all very powerful to generating revenue.

All very similar. 

Yet distinct.

Unfortunately, many people only prioritize their time and money on:

❓ Building a website

❓ Driving traffic with Facebook or Google ads

❓ Or maybe you’re spending energy manually creating content or DM’ing people, hoping to get their attention?

Of course all those can work, however, 

When it comes to having a low cost way to leverage, scale and really grow in a consistent way — 

✅ EMAIL marketing… (or its cousins’ chatbots and SMS) are critical and extremely valuable. 

✅ And if you don’t have a good strategy, let me help.

✅ I am putting together a brand new training. 

✅ 3-different classes (free) … and if you REGISTER EARLY you can get access everything. 

And get personal feedback!

Ask me questions. 

Post comments. 

Let me know more about you and we’ll try to tailor the content for your specific need ok? 

Create a Great Day! – AC

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Blog

6-1/2 Hacks to Get More People Reading Your Email without Changing How You Write Your Email

Did you know email marketing is the silent secret behind successful business online?

It’s true!

From the largest corporations to the social media influencers or e-commerce stores, down to profitable local businesses; all of them are using email, to increase the profit of all their marketing efforts.

Using paid ads, SEO or content / social media will help you get leads and first time customer…

But profit happens from email.

Email is how leads turn into customers or one-time customers become repeat buyers and raving fans.

Email marketing can be automated, scheduled, systemized and scaled with little to no cost.

But you must get people (1) onto your list. And (2) your subscriber have to read your email.

** Assuming you already have an email list, but not getting anyone reading them… here are 6-1/2 quick tips to boost your opens and engagement.

1. Remove People Who Don’t Open Your Emails

Let’s look at your last 10 emails…

Anyone who has not opened your last 10 emails, stop sending them emails.

Fully unsubscribe them or put them on a separate list.

By removing them, your open rate will increase. This will improve your reputation and deliverability with email service provides.

**When your reputation improves, more of your emails will land in the inbox, and even more people will be reading! 🙂

2. Create Segments or Sub-Groups

All your email campaign should not go to all your subscribers.

When you create sub-groups or segments, and send messages targeted to them your content will be more relevant.

Relevance will increase open engagement and also improve your relationship with your list.

NOTE: There are a few ways to create segments. See the free training and template for a visual on how to segment your existing list.

3. Ask People to Reply Back

How to not look like a spammer? Have readers sending you personal replies.

This is a simple hack to send a signal to email service providers.

As you should have caught by now, half of your issue in email marketing is getting email providers to see you a reputable and valuable.

The act of back-and-forth emailing is what friends do. And emails between friends are always prioritized.

4. Change the Sender from “Company Name”, to a “Personal Name”

Every signal you send that implies mass, corporate or impersonal will slightly decrease your engagement.

People are more responsive to people over companies.

Think about it…

  • Hand-addressed envelope compared to stamped.
  • An graphic designed newsletter vs a three line written message

Note: I am NOT saying graphics never work. Not saying your business emails will need to come from your individual email address.

But, try this.

If your emails come from <news@domain.com> Instead of having the sender as “Company” try sending your email from “Owner Name” and still use <news@domain.com>.

Now about the content in the email… Let’s see the next point. 🙂

5. Remove the images and links from your campaigns

Once again our purpose is two-fold.

(1) Can you act like a real person in a way that reduces the likelihood of being flagged as spam, promotions or business by email service providers?

(2) Is there a way to speak to your reader like a person and not a mass audience?

Sometimes you can achieve this by removing graphics and html.

Note: If you have purchased an email list and/or are looking into B2B cold email strategies, this is key.

When you remove images and html, especially with purchased lists you have a 10X more chance of getting delivered than if you don’t.

To learn more about cold email, check out our 10 Laws of Cold Email training.

6. Tell the reader what they should expect from you after signing up

The moment you get a new subscriber, you have their attention. Especially if they subscribed to get a free gift.

Or when it’s an email confirmation message after a purchase.

Now you can tell the reader something like, “Make sure you check your email tomorrow. I am going to send you X.”

Or you may say something like this… “Welcome to my email list. Every Tuesday morning I send a new email with my top….[ ] So make sure you look for my messages on Tuesdays! Every time you open my emails, it teaches my system to keep sending them. However, every time you don’t open them, it teaches my email system you are not interested.

After 10 times in a row, the system will unsubscribe you in order to protect our reputation.”

See how that works?

Set the expectation.

Conclusion and the 1/2 tip…

The power of email marketing comes from: (1) having direct access to your leads and customers so you don’t have to pay for on-going advertising. (2) Scheduling and automating single or series of messages and then (3) Tracking engagement to segment subscribers based on behaviors.

However, sometimes the best way to get an email message read is by alternative lists, similar to but different from email.

Two examples would be: (a) SMS lists and (b) Messenger Bot lists.

They can act just like email, performing the three key functions stated above.

In addition, SMS and Messenger are not as widely used by companies as does email. Therefore your % of messages being read will be 2-3 times MORE than email.

So, I encourage you to master the 6 points in email before trying advanced channels. Then start testing in other marketing channels.

Want more training on email marketing?

I have a brand new 3-part mini webinar series on email marketing. Get early access today at no-cost.

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Blog

Your Business on Social (in 2020)

30 Days of Videos, Coaching and Content to Demonstrate How to Do Business with Social Media

DAILY SUMMARY

Day 1: Intro & Survey: Why demonstrating over teaching – https://www.facebook.com/watch/?v=2644137242520437

Day 2: 3 Ways to come up with ideas: – https://www.facebook.com/watch/?v=1536424089863780

Day 3: Dealing with Fear, Building Momentum, Acknowledging Obscurity – https://www.facebook.com/Vell.Craig/videos/10163644357865545/

Day 4: How to Attention & How to Drive Action: https://www.facebook.com/Vell.Craig/posts/10163650165315545

Day 5: Father’s Day – Skip

Day 6: Summary of first five days…

Day 7: Your Feed vs Your Friends (DM): https://www.facebook.com/Vell.Craig/videos/10163666865205545/

Day 8: “You CANNOT post too much”:
https://www.facebook.com/arvellcraig/videos/2748973101984259/

Day 9: “Which platform has the most engagement?
https://www.facebook.com/arvellcraig/videos/214984232885509/

Day 10: “Reflections, Authenticity and GaryVee’s ‘Document Don’t Create”
https://www.instagram.com/tv/CB6GbEsjyMy/

Day 11: Book Recommendation “The Business of Expertisehttps://www.instagram.com/p/CB9NratjRlh/

Day 12: Sunday — Nothing. 🙂

Day 13: Tool for Automation and Repurposing When You’re Not in the Mood to Post https://www.facebook.com/arvellcraig/videos/278675406582429/

Day 14: Is TikTok the new Instagram? (+10 Hacks for Using) https://www.instagram.com/p/CCHxNYDjfGM/

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[Podcast] It’s Never too Late to Reconnect to Those You Love

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Clickfunnels to Have Chatbots Built Into their Platform

I did not attend FunnelHacking Live 2018 however… one of my business partners did.

…and so, the word on the street is that Clickfunnels will have Chatbots Built into their platform!??

What?!

That’s pretty cool right?

I hear it’s not a standalone 3rd party integration, but a Facebook Messenger Chatbot builder right along side Actionetics – their email marketing automation system.

I have been building chatbots for about a year now.

( Click the above ^ link to see what my bot does )

But as far as Clickfunnels…

I only started using Clickfunnels a few months ago.

Do you know the truth on this?? I haven’t seen any formal announcement.

Here’s more info on Clickfunnels if interested.


Please comment below or lets’ chat if you are looking to do more with clickfunnels [ and / or ] FB Messenger Chatbots.

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Blog Strategy

Three Keys to Creating Better Content

You don’t have to be a professional copywriter to create great content.

You don’t need to know SEO, buyer psychology, or persuasion techniques…

Then again…

Those ^ skills would help, but honestly, there’s something more important.

** If you are in the trenches with your clients, you already have what it takes.

All you need in a new framework for turning your experience into better content.

Adjust your content with these three strategies to see much more engagement:

1. Use Stories
2. Use Questions
3. Use the Customer’s Language

(Watch this Video for Details)

[locker id=’5349′]

How to best implement these strategies?

A) Search Google for a book, webinar or training.

B) Get Marketing Coaching & Accountability

[/locker]

Create a Great Day!

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Blog Strategy

Illustrated Video of My Growth Coaching Philosophy

Every week I get new requests for marketing help. But the nature of my business has gone through a shift over the past few months. I still believe in marketing and I want to help people grow their influence and revenue, however my approach is changing.

In this video illustration I hope to convey my unconventional approach…

(Video is About 7-8 Minutes)


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December 11, 2017, Video Message To My Email List

 

Final Call to Join the Giveaway

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Cold Email Success Summit 2017

In a few days I’ll be a featured speaker at the Cold Email Success Summit.

What is the event??

It’s an online event teaching you the very best tools, tactics, and templates for reaching influencers and decision makers.

Why attend?

If you are in sales, business development or entrepreneurship… you can’t go wrong by mastering this!

Cold email is a foundational marketing strategy that I teach and consult for businesses to get the most predictable results.

However, unless you study cold email, you’re likely not very effective.

You see cold email is not blasting large lists or setting up a MailChimp account and sending newsletters.

Cold email is a prospecting approach that lies between sales and marketing.

It requires you to wear a creative copywriting hat but also possess some sales person hunger, hustle, and grit.

Anywho – if you’ve seen my 10 Irrefutable Laws of Cold Email Prospecting you already know the bulk of my method. However there will be 20 other cold email experts including:

Matthew Bellows (Yesware), Steli Efti (Close.io), Dmitry Dragilev (Criminally Prolific), Cathy Patalas (Woodpecker), Aaron Ross (Predictable Revenue) and many more!

So you will do yourself a huge favor by signing up for free ticket and then learning from as many speakers as you can.

The event will start October 18-20, so don’t wait and miss it!

Get your free ticket now! Cold Email Success Summit.