Your Business on Social (in 2020)

30 Days of Videos, Coaching and Content to Demonstrate How to Do Business with Social Media


Day 1: Intro & Survey: Why demonstrating over teaching –

Day 2: 3 Ways to come up with ideas: –

Day 3: Dealing with Fear, Building Momentum, Acknowledging Obscurity –

Day 4: How to Attention & How to Drive Action:

Day 5: Father’s Day – Skip

Day 6: Summary of first five days…

Day 7: Your Feed vs Your Friends (DM):

Day 8: “You CANNOT post too much”:

Day 9: “Which platform has the most engagement?

Day 10: “Reflections, Authenticity and GaryVee’s ‘Document Don’t Create”

Day 11: Book Recommendation “The Business of Expertise

Day 12: Sunday — Nothing. 🙂

Day 13: Tool for Automation and Repurposing When You’re Not in the Mood to Post

Day 14: Is TikTok the new Instagram? (+10 Hacks for Using)


[Podcast] It’s Never too Late to Reconnect to Those You Love


Clickfunnels to Have Chatbots Built Into their Platform

I did not attend FunnelHacking Live 2018 however… one of my business partners did.

…and so, the word on the street is that Clickfunnels will have Chatbots Built into their platform!??


That’s pretty cool right?

I hear it’s not a standalone 3rd party integration, but a Facebook Messenger Chatbot builder right along side Actionetics – their email marketing automation system.

I have been building chatbots for about a year now.

( Click the above ^ link to see what my bot does )

But as far as Clickfunnels…

I only started using Clickfunnels a few months ago.

Do you know the truth on this?? I haven’t seen any formal announcement.

Here’s more info on Clickfunnels if interested.

Please comment below or lets’ chat if you are looking to do more with clickfunnels [ and / or ] FB Messenger Chatbots.

Blog Strategy

Three Keys to Creating Better Content

You don’t have to be a professional copywriter to create great content.

You don’t need to know SEO, buyer psychology, or persuasion techniques…

Then again…

Those ^ skills would help, but honestly, there’s something more important.

** If you are in the trenches with your clients, you already have what it takes.

All you need in a new framework for turning your experience into better content.

Adjust your content with these three strategies to see much more engagement:

1. Use Stories
2. Use Questions
3. Use the Customer’s Language

(Watch this Video for Details)

[locker id=’5349′]

How to best implement these strategies?

A) Search Google for a book, webinar or training.

B) Get Marketing Coaching & Accountability


Create a Great Day!

Blog Strategy

Illustrated Video of My Growth Coaching Philosophy

Every week I get new requests for marketing help. But the nature of my business has gone through a shift over the past few months. I still believe in marketing and I want to help people grow their influence and revenue, however my approach is changing.

In this video illustration I hope to convey my unconventional approach…

(Video is About 7-8 Minutes)


December 11, 2017, Video Message To My Email List


Final Call to Join the Giveaway


Cold Email Success Summit 2017

In a few days I’ll be a featured speaker at the Cold Email Success Summit.

What is the event??

It’s an online event teaching you the very best tools, tactics, and templates for reaching influencers and decision makers.

Why attend?

If you are in sales, business development or entrepreneurship… you can’t go wrong by mastering this!

Cold email is a foundational marketing strategy that I teach and consult for businesses to get the most predictable results.

However, unless you study cold email, you’re likely not very effective.

You see cold email is not blasting large lists or setting up a MailChimp account and sending newsletters.

Cold email is a prospecting approach that lies between sales and marketing.

It requires you to wear a creative copywriting hat but also possess some sales person hunger, hustle, and grit.

Anywho – if you’ve seen my 10 Irrefutable Laws of Cold Email Prospecting you already know the bulk of my method. However there will be 20 other cold email experts including:

Matthew Bellows (Yesware), Steli Efti (, Dmitry Dragilev (Criminally Prolific), Cathy Patalas (Woodpecker), Aaron Ross (Predictable Revenue) and many more!

So you will do yourself a huge favor by signing up for free ticket and then learning from as many speakers as you can.

The event will start October 18-20, so don’t wait and miss it!

Get your free ticket now! Cold Email Success Summit.

Blog Inspiration

The Horn and the Dragon

(This post was originally posted in 2012 or so… but I’ve updated a bit. It’s interesting how I find recurring themes in my writings… Common struggles and but also hard fought victories. )

It was the summer between high school and college.

Part child and part man was I…

Preparing for the unknown future, I wanted to hold onto some of my past.

My decision, similar to many others’ my age, was to get a tattoo.

It was to be a mark of independence, a symbol of my passion…

The idea wasn’t truly serious until I ran across this poster outside of Trappers Alley in downtown Detroit.

It looked to be some type of Chinese or Japanese artwork. A colorful scally dragon curled up with a trumpet at its mouth.

…an ad for some musical or opera.

And it was astounding!

So after seeing that poster, I was certain its image would be permanently branded on my chest reminding me to never again turn from my love of the trumpet.

Fast forward fifteen or so years.

I’m sitting in a little restaurant enjoying my tempura shrimp rolls and my guest is telling me his thoughts on tattoos.

I share with him my story of how I “almost” got a tattoo.

(Yeah, I changed my mind – but that’s another story).

The interesting thing was that he gets all prophetic on me.  

Some how saw a connection between the tattoo and how I was living presently.

From his perspective, he aligned the trumpet with my marketing company, and then the dragon to my personal growth content.

He told me that the “dragon playing the horn” was like using my marketing skills to broadcast the personal growth related content, clients, and products.


You see I’ve struggled for years on how to bring more integrity and unity with my life.

Instead of having my passions take the back seat via an unknown blog, (formerly and having my day job/company assume the majority of my time and energy, but lacking passion.

What he saw was a unity or integration of my private passion and public occupation.

The dragon was playing the horn

Could the passion, power, and message that fuels my life, be leveraged by my businesses ability to make noise and get attention?

Could my dozen years of learning and consulting marketing/web/design services all be a preparation that I would end up turning on its head and begin spreading my own message?

It’s kind of like the Bible story of Joseph serving time in Potiphar’s house and then jail, managing and leading — all of which prepares him to manage the most powerful nation of the world through the catastrophe of drought and famine.

Perhaps your life has been going in a direction different than your hopes or plans.

Perhaps you’ve made decisions based on just getting by and thought your dreams were sacrificed indefinitely.

Hold on.

You can never know how things will end up.

Like Joseph, you too must be faithful where you are.

Do your best with what you have, and stay hopeful.

Hope will allow you to see and take advantage of opportunities as they come.

Discouragement, bitterness, and criticism will blind you to the value of your life’s story and hinder you from receiving the gifts that lay right in front of you.

I believe every part of your story, your experience, passions, and skill can eventually come together in a meaningful way.

Just don’t settle. Keep growing.

Create a Great Day! – AC

Check out my book! Only $1 (for limited time)
18 Clarifying Questions for Personal Growth

Blog Strategy

The 10 Irrefutable Laws of Cold Email Prospecting

This year I’ve had the fortune of traveling and speaking at a number of marketing conferences.

My core topics for 2017 have been on “cold email” and “chatbot marketing”.

Today I wanted to share a workshop entitled, The 10 Irrefutable Laws of Cold Email Prospecting.

You might want to watch the video if…

1. You are involved in business development or outbound sales
2. You regularly send emails that are ignored
3. You have a purchased list of emails and not sure how to message them
4. You spend a lot of time on Linkedin trying to get business

Here are some specific things you could learn from the talk:

— The truth about what is legal and not legal when it comes to SPAM laws
— How to craft an email message with a high probability of response
— Why you should never use a standard email marketing program (mailchimp/constant contact) for cold email
— My recommended platforms sending cold prospecting emails

( This talk was about 19 minutes.)

[highlight]After You Watch The Video, Watch This ? ?? Case Study! [/highlight]


Blog Inspiration

What is “BSDOM?”

My wife chuckled when I told her I made up a word.

Bsdom” I said.

She stared inquisitively…

I waited to see if she’d figure it out, but she wasn’t in the mood.

I began to explain, “It’s the combination of two words.”


Bsdom! Get it?

LOL. ?

bsdom |  pronounced: biz ∙ dəm. | noun.
definition: 1. circumstantial wisdom postulated as universal, but is actually subjective.
2. any concept that when applied, conceals a truth greater than the truth it reveals.