Arvell Craig is Director of AI at BotBuilders, an Inc. 5000 company helping small businesses globally implement AI-powered systems. As a keynote speaker and AI strategist, he helps founders and revenue teams move beyond AI literacy to AI fluency—focusing on breakthrough use cases that create 10-100x leverage rather than incremental improvements.
With over 20 years of experience in digital marketing, Arvell recognized the transformative potential of conversational AI in 2017 and has since become a leading voice on integrating natural language processing into sales, marketing, and support operations. He is the author of The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption.
Arvell’s approach bridges the gap between technical capability and practical implementation. He transforms complex AI concepts into accessible strategies without creating hype or oversimplifying the material. His work emphasizes that AI adoption isn’t about replacing humans—it’s about leveraging AI’s scalable capabilities while amplifying distinctly human contributions.
Before joining BotBuilders, Arvell founded Chatbot Funnels and Design That Speaks, and served as AI Evangelist for VAgents and Knowbl. He has earned high marks from selective audiences at conferences like INBOUND, where organizers praised him as “a hard-working and inspirational speaker who is also an absolute pleasure to work with.”
Outside of work, Arvell is a devoted husband and father, former ultramarathoner, and self-described “closet poet” based in the Greater Phoenix area.
https://linkedin.com/in/arvell
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