Sometimes I think we feel a particular field is oversaturated when in reality we’re just hyperobservant.
It’s like when you’re interested in buying a particular car model you start seeing it everywhere.
In like manner, having a special interest will not only make us more aware, but it can mistakenly lead us to believe the area has so many others in it, that we would do better by targeting areas less popular.
But this is a critical error.
Selecting areas with little competition offers questionable reality of buying customers.
When an area has many others competing in it, you know that people are willing to buy the service.
Pioneering unchartered areas has an allusion of intrigue and heroism but if you’re new to stepping out on your own, you’d do best with jumping into tested waters.