How to Provoke an Engaged Online Audience

It seems to me, to bring your audience out from simple distant observation into engagement you need consistency and momentum.

I read an infographc the other day contrasting the effects of businesses that blog 1x per week, 4-5x per week and over 8x per week.

In short, it said that business that post content 1-5x a week get an average of 1 or less comments per day. But then businesses that post more than 8x per week, get an average of 10 responses or comments per day!

Why is that? 

It seems there is something about consistency and momentum that causes people to become engaged into what you’re saying. But when you’re not consistent, no matter how profound your content – the time and space separation between your statements don’t secure a connection between you and your listeners.